Digital Marketing Tactics to Get International Customers

Are you looking to expand your customer base into new international markets? If so, you need to start using a variety of digital marketing tactics with this specific purpose in mind. Here are some of the most effective techniques that you can use to reach consumers in other countries. By using these strategies, you will be able to connect with potential customers all over the world and increase your sales figures!

If you run a business, there are a lot of potential customers out there. But why not look wider than a local, regional or national customer base? By expanding your reach to other countries, you will be able to tap into new markets and boost your sales. Additionally, international customers can provide valuable feedback about your products or services. This feedback can help you improve your offerings and make them even more appealing to consumers. Selling internationally can actually help you make your products more cutting edge and original.

Digital marketing is the way forward when it comes to expanding internationally. You don’t need to set up physical premises in other countries in order to reach these international customers, at least not to start with. Digital marketing allows you to reach new customers at a fraction of the price of many other approaches.

So which digital marketing tactics should you use in particular to reach international customers?


One of the most effective ways to reach new international customers is through search engine optimization (SEO). This involves optimizing your website and content for keywords that are relevant to consumers in other countries. For example, if you sell products that would be popular in Japan, you would want to optimize your site for Japanese keywords. You can also use SEO to target specific markets in other countries. For instance, you could use keywords that are popular in the United Kingdom if you are specifically looking to expand your business there.

Paid Advertising

Another digital marketing tactic that can be used to reach international consumers is paid advertising. This involves placing ads on search engines or social media platforms that target users in specific countries. For example, you could use Google AdWords to place ads on Google that are only shown to users in Japan. This is a great way to reach potential customers who are already interested in what you have to offer. If you’re targeting consumers in a country where the language is different, create some properly translated website landing pages for them, to retain their interest once they arrive on your website.

Social Media

Social media platforms like Facebook and Twitter are also excellent channels for reaching international consumers. You can use these platforms to connect with potential customers in other countries and promote your products or services to them. Additionally, social media platforms can be used to generate word-of-mouth marketing for your business. This is especially valuable when selling internationally, as it can help you build trust with potential customers who may not have heard of your brand before. You should also research which social media platforms are most popular in other countries. You may not have heard of some of them if they’re not very well known at home, but you’ll need a presence on the platforms where your future customers hang out.

Culturally Relevant Content

It’s also important to create content that is relevant to the cultures of the countries you are targeting. If you’re selling products to consumers in Japan, for instance, you will need to make sure that your marketing materials are appropriate for this market. This includes everything from the images and videos you use to the copy on your website. Take it a step further to weave in local trends and events into the content you produce, just like events such as the Superbowl influence digital marketing in the United States. You should also consider using translation services to make sure that your content is properly localized for each market.

Research Your International Competition

It’s also crucial to research your international competition. This will help you understand what other similar businesses are doing to reach consumers in other countries. It will also give you some ideas for how you can improve your own digital marketing strategy. You can use tools like Google Trends to research popular keywords in other countries, and you can also follow relevant businesses on social media to see what they’re doing to reach their target markets. This background research will help you to more deeply understand the cultural dynamics in the country you want to target, and the kinds of things that resonate with consumers there.

Digital marketing is the way forward when it comes to expanding internationally. By following these digital marketing tips, you’ll be well on your way to reaching international consumers and expanding your business into new markets. Just remember to tailor your approach to each market and research what’s popular in each country before you start promoting your products or services.